CHALLENGE: Wheeling want to sell more E-bike subscriptions.

OUR INSIGHT: People with chronic diseases like Arthritis and sclerosis find it hard to be physically active, caused by their chronic diseases

SOLUTION: We will position them as a Danish brand that cares. For people with chronic diseases, like Arthritis, the usage of E-bikes can increase physical mobility and relieve pain. We want to document these advantages in a hero video and use it as a part of Wheelings promotion of their E-bike subscriptions.