MOTOPOL
Motopol is a Copenhagen-based cultural venue defined by constant movement, adaptability, and a dynamic program of cultural events and experiences.
Drawing inspiration from the Bauhaus movement, the visual identity is built on a foundation of simple geometric shapes. These forms serve as a starting point, allowing elements to be bent, stretched, stacked, and transformed into a wide range of new compositions and expressions. This enables the identity to continuously evolve while maintaining a clear and recognizable structural core.
The typography and modular system create a strong structural foundation for the design system, enabling flexibility and playfulness across shapes and graphic elements. This reflects the ever-changing nature of the venue while ensuring consistency throughout the identity. Bright, vibrant colors play a central role in the identity, giving Motopol a distinctive visual presence that sets it apart from other cultural spaces in Copenhagen.
Year: 2023
CLIENT
Motopol Kulturhus
Services
Logo design
Brand design
SoMe assets
Animations
Event poster
Prints