SPOTIFY: MUSIC WITHOUT INTERRUPTIONS

CHALLENGE: Promote Spotify Premium on D/OOH

OUR INSIGHT: We have a tendency to sing a well-known song in our heads.

SOLUTION: In order to promote Spotify Premium, we made a series of D/OOH posters with inspiration from Spotify Lyrics, using lyrics from popular Danish songs. As you read the lyrics and sing the song in your head, the lyrics are interrupted.