PEOPLE’S PUSKAS ‘24
Veo People’s Puskas 2024, a campaign and award, that champions grassroots football players on all levels who put their hearts into every game, and occasionally score goals worthy of the world’s spotlight. Over 7 million goals have been recorded with a Veo Camera in 2024. The grassroots game has produced goals that deserve a place in any highlight reel. That’s why Veo invites the global football community to nominate their favorite goals scored by anyone, anywhere, in the 2024 calendar year.
MY TASK
Create a bold and impactful visual campaign identity that resonates with the global football community across digital and physical media.
DELIVERABLES
Logo design
OOH Print
Social media assets
Merch design
Sticker design
Web design
Motion graphics
Veo People’s Puskas 2024, a campaign and award, that champions grassroots football players on all levels who put their hearts into every game, and occasionally score goals worthy of the world’s spotlight. Over 7 million goals have been recorded with a Veo Camera in 2024. The grassroots game has produced goals that deserve a place in any highlight reel. That’s why Veo invites the global football community to nominate their favorite goals scored by anyone, anywhere, in the 2024 calendar year.
MY TASK
Create a bold and impactful visual campaign identity that resonates with the global football community.
DELIVERABLES
Logo design
OOH Print
Social media assets
Sticker design
Web design
Motion graphics
SHORTLISTS
Danish Digital Awards 2025: Best Cross-Channel Campaign
AWARDS
Creative Moment 2025:
Creative Sports Campaign of the Year
Clios Award 2025, Public Relations: Gold
Clios Award 2025, Branded Content: Silver
TEAM
Art Direction: John Indome
Head of Brand: Rob Scotland
Film Director: Andreas Landgaard
Communications Lead: Magnus Holt
PR & Editorial: Frederik Hvillum
Creative Producer: Anna Sofie Hallbæck
Brand Activation: Thor Mommsen
Digital Lead: Denis Sonoga
RESULTS
2183 goals submitted from 34 counties
300.000+ votes, 2900% increase
40M+ impressions, 76% increase
250% increase in lead generation
SHORTLISTS
Danish Digital Awards 2025: Best Cross-Channel Campaign
AWARDS
Creative Moment 2025:
Creative Sports Campaign of the Year
Clios Award 2025, Public Relations: Gold
Clios Award 2025, Branded Content: Silver
