VEO: PEOPLE’S PUSKAS (2025)

Peoples’ Puskas 2024, a campaign and award, champions football players on all levels who put their hearts into every game – and occasionally score goals worthy of the world’s spotlight. Over 7 million goals have been recorded with a Veo Camera in 2024. The grassroots game has produced goals that deserve a place in any highlight reel. That’s why Veo invites the global football community to nominate their favorite goals scored by anyone, anywhere, in the 2024 calendar year.

I was tasked with creating a bold and impactful visual campaign identity that resonates with the global football community, to be utilized across print, web, outdoor, merch and social media.

TEAM
Art Direction: John Indome:
Videographer: Andreas Landgaard
Communications: Magnus Holt
PR: Frederik Hvillum
Creative Producer: Anna Sofie Hallbæck
Partnerships: Thor Mommsen
Digital Lead: Denis Sonoga
Head of Brand: Rob Scotland

RESULTS
2183 goals submitted from 34 counties
300.000+ votes, 2900% increase
40M+ impressions, 76% increase
250% increase in lead generation during campaign

SHORTLISTS
Danish Digital Awards 2025: Best Cross-Channel Campaign