People’s Puskas 2024, a campaign and award, that champions grassroots football players on all levels who put their hearts into every game, and occasionally score goals worthy of the world’s spotlight. Over 7 million goals have been recorded with a Veo Camera in 2024. The grassroots game has produced goals that deserve a place in any highlight reel. That’s why Veo invites the global football community to nominate their favorite goals scored by anyone, anywhere, in the 2024 calendar year.

MY TASK
To create a bold and impactful visual campaign identity that resonates with the global football community, to be utilized across in print, web, outdoor, merch and social media.

‘PEOPLE’S PUSKAS

YEAR: 2024/2025

TEAM

Art Direction: John Indome
Videographer: Andreas Landgaard
Communications: Magnus Holt
PR: Frederik Hvillum
Creative Producer: Anna Sofie Hallbæck
Partnerships: Thor Mommsen
Digital Lead: Denis Sonoga
Head of Brand: Rob Scotland

RESULTS
2183 goals submitted from 34 counties
300.000+ votes, 2900% increase
40M+ impressions, 76% increase
250% increase in lead generation during campaign

SHORTLISTS
Danish Digital Awards 2025: Best Cross-Channel Campaign

AWARDS
Creative Moment 2025:
Creative Sports Campaign of the Year

Clios Award 2025, Public Relations: Gold
Clios Award 2025, Branded Content: Silver