I was asked to re-brand Broke Ad School: A 100% free online ad school made for developing countries. The project has grown to about 16000 people organically, and some of the absolute biggest names and companies in the world have attached themselves to the project including UnCommon, Mischief, Liquid Death and more.

Because Broke Ad School’s primary focus is on young people from developing countries, the overall rebrand draws its inspiration directly from them. The new logo mark represents the continents home to these developing regions, with the star symbol reflecting a common emblem of independence found on many national flags across Africa, South America, and Asia.

The color palette is energetic and vibrant, designed to resonate with younger audiences. This is supported by a visual style that aims to empower students and celebrate their cultural heritage and identity, showcasing a sense of pride in where they come from.